Digital built for fitness businesses.
Websites, software and digital systems for gyms, studios, PTs and coaches. Built by people who work in fitness, without the agency overheads.
Sound familiar?
- “My website looks dated and doesn’t generate enquiries.”
- “Our booking journey is confusing.”
- “We’re paying for several different systems that don’t work together.”
- “Too much of our admin is still being done manually.”
- “I’ve got an idea for a fitness platform, but I don’t know how to build it.”
That's where FitBuilt comes in.
The answer might be a straightforward website, a better booking journey, an internal tool or something bespoke. We'll help you work out which, and we'll tell you if you don't need it.
Tell us what you're trying to fixWe've built and run fitness businesses ourselves.
Our own gym, JWC Health & Fitness, runs on systems we built. These are the things we deal with every week:
- Membership businesses
- Personal training
- Group training
- Lead generation
- Member retention
- Booking systems
- Recurring payments
- Fitness events
- Online communities
- Customer journeys
- Small-team operations
- The commercial reality of running a gym
Websites
Websites designed around your business, not squeezed into a generic fitness template.
From straightforward professional websites to integrated platforms with payments, bookings and more advanced customer journeys.
Software
When off-the-shelf software doesn't quite fit.
Booking systems, member portals, staff tools, event platforms and reporting, built around the way your business actually runs.
Business Support
The technology isn't always the whole problem.
We can also help with what sits behind it: how leads are followed up, how people join, and how much admin your team is doing by hand.
Website packages.
Transparent starting points. What you actually need decides the rest.
For coaches, PTs and fitness businesses needing a professional online presence.
- Professionally designed responsive website
- Mobile optimisation
- Service presentation
- Contact and enquiry functionality
- Social links
- Strong calls-to-action
- Fundamental SEO setup
- Analytics-ready setup
For established fitness businesses that need their website to do more.
- Multi-page website
- Multiple services and programmes
- Payment processing
- Lead capture and landing pages
- Programme or membership sales
- Team profiles, testimonials and FAQs
- Integrations
- More sophisticated customer journeys
For fitness businesses requiring more advanced functionality.
- Booking functionality
- Calendars and class schedules
- Third-party integrations
- Member functionality
- Advanced customer journeys
- Bespoke features
Final pricing depends on functionality and integrations required.
Talk about Perform →Not sure which you need?
Tell us what you're trying to achieve. We'll tell you what we'd build, and what we wouldn't.
Tell us about your projectNeed something that doesn't exist yet?
Another subscription or off-the-shelf platform isn't always the answer. We build bespoke tools around real fitness-business problems, from simple internal tools to full customer-facing platforms.
- Internal management systems
- Member portals
- Event platforms
- Booking systems
- Staff tools
- Lead management
- Dashboards
- Online communities
- Directories and platforms
- Workflow automation
If you can explain the problem, we'll explore whether we can build the solution.
Built around your business. Not a template.
- 1
Tell us what you need
Start with the problem, idea or opportunity.
- 2
We scope it properly
We’ll work out what you actually need, what you don’t, and the most sensible way to build it.
- 3
We build it
That might be a website, booking journey, digital system or something completely bespoke.
- 4
We help you launch
We’ll make sure you’re comfortable with what we’ve built and know how to use it.
Our work.
Coach-led gym / Website + operating system
JWC Health & Fitness
Holmes Chapel's coach-led gym since 2016, and a business we run ourselves. Its website is the front door to the system that runs members, bookings, staff and sales.
Fitness event discovery platform
Fitness Race Finder
A UK platform where athletes compare official fitness races, gym-hosted simulations and independent events by date, location and price.
Your developer shouldn't need you to explain what a trial, class capacity or member journey is.
Knowing the industry changes how a system gets designed, usually before any code is written.
A typical build process
- Learn your industry
- Build requested features
- Deliver project
The FitBuilt process
- Understand the business
- Understand the customer
- Challenge unnecessary features
- Build around the customer journey
- Consider what happens after launch
Behind FitBuilt
Backed by Business Impact Partners.
Business Impact Partners works across software, systems and business improvement. FitBuilt is its fitness division. We can build a straightforward website for an independent coach, and we can take on much larger software projects when a business needs them.
Got something you want to build?
Tell us what you're trying to achieve. A few lines is plenty to start.
You don't need to know the technical solution. That's our job.